Saturday, 17 October 2015

Old is GOLD!!!


Hello jewellery lovers...!
Hope you all are well! But I was not. September- October was a bad month. I suffered from something very famous these days i.e Dengue. It was horrible. I wish I could completely eradicate it from the world. Yes! Dengue has gone international now.
First your body starts to heat up, then you have pain in the eyes and severe headache, then body and stomach aches, basically your whole body starts to crumble.And the worst part was that I got admitted in the hospital on the day of Avinash's birthday. I had planned so much but all in vain. Anyways, I am fine now and feel that all happens for good. So, its OK.

Today I'll be talking about GOLD jewellery. 
Gold jewellery has been one of the most prized possessions of the Indian woman since time immemorial. In the rural areas of India, people believe to invest in gold whether it is in the form of gold jewellery, coins or simple bars. 
Even in southern parts of India like Kerala, Tamil nadu and Andhra pradesh, people are more inclined towards buying gold jewellery. It is their tradition of gifting their daughters gold jewellery when they get married.
But these days,others are also buying gold. You know why? First, they are back in fashion and second, that Indian tradition is still alive. I think people these days are liking the traditional stuff also. (Yes I know that gold rates also went down few months back.. hahaha).

During my visit to IIJS Mumbai this year, I noticed three different varieties of Gold jewellery,


  • Antique gold jewellery- This kind of jewellery has a dull and rough look, and this serves as the major USP of such jewellery. In India you find Antique jewellery in various forms, like with meenakari(enamelling), kundan work and so on.


  •  Yellow gold jewellery- It is most commonly worn jewellery by women as well as men in India. It has a bright yellow colour and symbolises purity and prosperity. These are available in all forms, be it, necklaces, pendants, earrings, nose rings, mangalsutra, chains, bangles and so on.

  •  Gheru gold jewellery- The difference that I could make out between Gheru and yellow gold jewellery is the colour. Gheru has a slightly orangish touch.. These days, it is more commonly worn by people of Rajasthan.


Ladies!, imagine yourself wearing a beautiful silk saree with such gold ornaments. It looks mindbowing.
So what are you waiting for?....get ready to visit our jewellery showroom.... SHREE DURGA JEWELLERS in Jaipur
And yes I forgot to tell you that we are inaugurating our showroom on 27th this month. So you all are invited. I'll also be posting a formal card the next time.

For any queries, contact me
ananditagarg29@gmail.com
7877222228

2 comments:

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